Chimps and Pimps – the future starts at the edge of your comfort zone. By Rebecca Harding for the Chartered Institute of Marketing

http://sigs.cim.co.uk/small-business-group/news/2017/chimps-and-pimps-the-future-starts-at-the-edge-of-your-comfort-zone/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_recent_activity_details_shares%3BdFjS5uGGSXWflLOzrlU7MA%3D%3D